About Purama Labs

Everyday products, made with purpose.

Purama Labs develops functional everyday products around ingredients with a clear, proven benefit. Short ingredient lists, honest labels, and nothing added for show.

Why we exist

We started with one question.

If an ingredient can do real good, why bury it under sugar, fillers and long labels?

So we choose ingredients for what they do.

We put every one of them on the pack.

We say only what the evidence supports.

And we make products people actually use, every day.

Purama Labs

Our principles

What we stand for.

Four rules every Purama Labs product has to pass, from the first line to the next.

01

Purposeful ingredients

Every ingredient earns its place by doing a job. If it does not add a benefit, flavour or needed structure, it stays out.

02

Transparent formulas

Full ingredient lists on every pack, in plain language. You should know exactly what you are using without searching for it.

03

Honest claims

We follow the evidence and the rules. No miracle language and no medical promises, only what a product can genuinely support.

04

Quality you can trace

Established production partners, documented batches and products made to meet EU food and cosmetic requirements.

How we work

How a Purama Labs product is made.

The same four steps, whether it is a chewing gum or a skin cream.

01

Start with an ingredient

We look for ingredients with a clear, well-documented everyday benefit. Xylitol was the first.

02

Check the evidence

We read the research and the regulations before writing a single claim, and keep only what holds up.

03

Keep the formula minimal

Only what the product needs to work, taste right and stay stable. Dental Care Xylitol has eight ingredients.

04

Test it in real life

Flavour, texture and packaging are tried in everyday use until the product becomes a habit, not a chore.

Our lines

One brand. One standard. Every line.

Available now

All five Dental Care Xylitol flavour tubes

Line 01

Dental Care

Sugar-free xylitol chewing gum in five flavours. Everyday care for your teeth after meals.

Explore the line

Coming soon

Line 02

Skin Care

Daily skin essentials in development. Clean formulas, the same functional standard.

Coming soon

Line 03

Hair Care

Functional hair care on the way. Strength and daily protection, kept simple.

Behind Purama Labs

The company behind the name.

Purama Labs is a brand of Žalias lašas, UAB, a Lithuanian company based in Vilnius. We develop and bring to market our own products only, and every line carries the same name and follows the same rules.

That keeps us accountable. If a product does not meet our principles, it does not get the Purama Labs name.

Purama Labs

Company

Žalias lašas, UAB

Company code

305855084

VAT code

LT100014337119

Address

Šaltinių g. 5-12, LT-03214 Vilnius, Lithuania

FAQ

About the brand.

Purama Labs is a brand of functional everyday products. Each product is built around an ingredient with a clear, documented everyday benefit, with a short ingredient list and honest labelling.

No. Purama Labs develops and sells its own products only. Every product carries the Purama Labs name and follows the same standard.

Purama Labs is a brand of Žalias lašas, UAB, a Lithuanian company based in Vilnius (company code 305855084, VAT code LT100014337119).

The first line is Dental Care Xylitol, a sugar-free chewing gum sweetened with xylitol, available in five flavours: Strawberry, Cinnamon, Mixed Fruits, Watermelon and Spearmint.

Skin Care and Hair Care lines are in development. Sign up below to receive one email when each line launches.

Retailers and distributors can send a wholesale enquiry through the contact page. We reply with pricing, terms and counter display options.

New lines are on the way.

Skin Care and Hair Care are in development. Get one email when each one launches.

Launch news only. Unsubscribe any time.

Where to buy

Dental Care Xylitol is available from these retail partners. New stores are added as the network grows.

Egoiste
KlipShop
Home by NB
TopBeauty
Gaivus Kvapas

Your store here

Retailer or distributor? Become a stockist

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Leave your email and we will let you know when Skin Care and Hair Care launch.

One email when the line launches. Nothing more.